Module 01 — The Leak Method
Map your path in 20 minutes
You'll trace five real inquiries from first contact to outcome and find the stage where your customers actually stall — not the one you remember.
The problem
Memory is an optimist. Ask anyone how fast they reply to new inquiries and they'll quote their best day. The only reliable map of your path is built from real inquiries — the ones you won and the ones you lost.
Why it matters
Your map decides what you'll spend the next weeks fixing. Built from memory, it points at the stage you worry about. Built from real inquiries, it points at the stage that's costing you customers.
1 Pick five real inquiries
Go back through your inbox, phone and messages. Choose the last five people who asked about buying from you — ideally a mix of ones that bought and ones that didn't. Five is enough to see a pattern and small enough to finish today.
2 Trace each one, stage by stage
For every inquiry, write down what actually happened. Use timestamps, not impressions.
- Channel — where did it arrive?
- First reply — how long until they heard back, and from whom?
- Follow-ups — how many times did you reach out after they went quiet?
- Outcome — won, lost, or still open?
- Where it stalled — the last stage where things were still moving.
Example · illustrative
The cleaning company's five inquiries
The pattern: three of five stalled after the quote, and none of those quotes got a single follow-up. The owner had been worried about ads. The real leak was two steps later.
3 Look for the stage that repeats
One stalled inquiry is bad luck. The same stage stalling three times is a leak. Count how often each stage appears in your "stalled at" column. The stage that appears most is your working hypothesis for where to start — the next lesson shows you how to put a number on it.
Your exercise · about 20 minutes
Trace your last five inquiries
Inquiry | Date & time arrived | Channel | First reply after | Replied by | Follow-ups sent | Outcome (won / lost / open) | Stalled at 1 | 2 | 3 | 4 | 5 | Stage that repeats most:
The leak that repeats in real inquiries beats the leak you remember.
Your next action
Block 20 minutes in your calendar for tomorrow and trace your last five inquiries.
Saved in this browser only — nothing is sent to us.