Ask for a review after every job

The leak

Most happy customers would leave a review if asked at the right moment with a direct link. Without the ask, only the very happy and the very unhappy write one — and new customers read those.

Before you start

Count reviews against jobs. How many reviews did you get in the last 90 days, and how many jobs did you finish? Write both numbers down.

Steps

1. Get your direct review link

   Use the place your customers actually check. For Google, your Business Profile has an "Ask for reviews" option that gives you a link to share. Most review platforms offer something similar.

2. Pick the moment

   Right after the result is delivered, or the moment a customer says thanks. Not weeks later.

3. Write a short request

   Template · Review request

   Hi [Name], thanks again for choosing [Business]. If you have a minute, a short review would help other people find us: [review link]. It takes about a minute. Thank you!

4. Make it part of finishing a job

   Add "send review link" to whatever marks a job as done — your checklist, invoice routine or closing message. Schedule the email in advance if the job ends at a known time.

5. Reply to every review

   Thank the good ones by name. Answer the critical ones calmly and offer to fix the problem. People reading reviews notice the replies.

Keep it honest. Ask every customer, not only the ones you expect to be happy, and don't offer rewards for reviews. Filtering who you ask or paying for reviews breaks the rules of most review platforms, and in the US the FTC treats incentivised or fake reviews as deceptive. This isn't legal advice.

Check in

After 7 days: did every finished job get the request?

After 30 days: reviews received this month against jobs finished. Compare with your 90-day baseline.