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Module 06 — Follow-up, sales and marketing systems

A weekly marketing system

You'll set up a 60-minute weekly routine that turns real customer questions into posts, asks every happy customer for a review, and brings past customers back.

  • 4 min read + 25 min exercise
  • Lesson 3 of 3
  • Free · No sign-up

The problem

Small-business marketing happens in bursts: a flurry of posts when things are slow, then nothing for two months when you're busy. Bursts don't add up — and the easiest wins, reviews and past customers, get skipped entirely.

Why it matters

A small, steady routine beats occasional big pushes. Reviews and returning customers are the cheapest attention you'll ever get — and the answer bank you built in lesson 2.3 is months of useful content hiding in plain sight.

1 The method: publish, ask, bring back

  1. Publish one useful thingA real customer question, answered well, once a week.
  2. Ask every timeA review request after every finished job, the same day.
  3. Bring them backFive past customers a week get a useful check-in.

2 Step by step

  1. Block 60 minutes on the same day every week

    Put it in the calendar like a meeting you can't skip. Split it: 20 minutes for the post, 10 for reviews, 20 for past customers, 10 for your numbers.

  2. Write one post from a real question

    Pick something a customer asked this week and answer it better than you would in a quick reply — add a photo, a tip, a before-and-after. Post it on the one channel where your customers actually look. The prompt below drafts it from your answer bank.

  3. Send review requests

    Every job finished this week gets a short request with a direct link to your review page. Ask the same day or the next, while it's fresh.

  4. Check in with five past customers

    From the Won deals in your pipeline, pick five whose timing suggests they may need you again. Send something useful: a seasonal reminder, a tip related to the job you did, an open date.

  5. Write down four numbers

    Posts published, review requests sent, reviews received, past customers contacted. Lesson 7.2 puts them on your weekly scorecard.

More detail on the last two: Ask for a review after every job and Bring past customers back.

Example · illustrative

A landscaper's Friday hour

The post: a customer had asked how short to cut grass in summer. The answer became a post with a photo of two lawns side by side.

Reviews: six jobs finished that week, six requests sent the same day, two reviews by Monday.

Past customers: five check-ins to last spring's customers about fall cleanups. One booked.

None of it took more than an hour, and all of it will still be working next month.

Your exercise · about 25 minutes

Run your first marketing hour

Template · Weekly marketing hour
WEEKLY MARKETING — 60 minutes, every [day]
[ ] 20 min — one post from a real question this week (channel: ______)
[ ] 10 min — a review request to every job finished this week
[ ] 20 min — a useful check-in to 5 past customers
[ ] 10 min — write down: posts __ · requests __ · reviews __ · check-ins __
Template · Review request and check-in
REVIEW REQUEST
Hi [Name], thanks again for having us [when / what we did]. If you were happy with it, would you leave a short review? It makes a real difference to a small business like ours: [direct review link]

PAST-CUSTOMER CHECK-IN
Hi [Name], it's [you] from [business]. [A useful, specific reason: the season / time since the last job / a tip related to what we did.] If you'd like us back, we have [open dates] — just reply.
Prompt · A post from a real question
Turn this real customer question into a short, useful social post for [business].
Use ONLY the facts below. No hype, no invented results, no emojis unless I add them.
Structure: the question as the first line, a clear answer in 3–4 short sentences, one practical tip, and a soft next step ("Questions? Send us a message.").

QUESTION: [paste]
APPROVED ANSWER / FACTS: [paste from the answer bank]

Small, every week, beats big once in a while.

Your next action

Send one review request today, to the last customer whose job you finished.